Learning & Resource Center
Read our blogs to get our perspective on new technologies we introduce and how they affect you.

Data and the Human Condition
Excerpts from the The Hot Mic @ Arch DevOps podcast by Michael ‘Fritz’ Fritzius. ‘I’m one to talk about failures. I don’t want to hide things in the background. Being an entrepreneur, being a business owner is freaking hard. Anyone that tells you otherwise is lying to you.‘ Fritz Highlights: 3:05 Why its important to […]

COVID-19: The Two Sides of Safety
Here’s a question for you to consider as a restauranteur or food business owner, “When you re-open for full service, how are you planning to maximize the feelings of connectedness that diners will crave even more than your best-selling food?” I was among a fortunate group of business owners who were able to meet with CPG […]

COVID-19: The Return of the Restaurant Industry
Guest post by Yolanda Lockhart-Davis. Originally appeared here. Our news is dominated by the effects of the COVID-19 pandemic. Although the impact on the foodservice and restaurant industry has been catastrophic, moments of light are emerging in the midst of this struggle. As a restauranteur or food business owner, one of the most important questions you can […]

Dear West Point Class of 2020
Guest post by LTC Dennis Collins. Originally appeared in Pen Over Sword. I’m here to present a different viewpoint from the 700 Old Grads who wrote to you with concern about how, yet another group of Old Grads conducts themselves as senior leaders under President Trump. I’m not a fan of groupthink. These opinions are […]

Utilizing AI to Retarget High Value Customers Effectively for Increased Revenue
Excerpts from the Fix the Convince podcast by Paul Mosenson. ‘A discussion of AI, or Artificial Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It’s using data to match buyer trends with products they will […]

How AI Can Give Your Business an Unbeatable Competitive Advantage
Excerpts from The Marketing Results Club podcast interview with Derek Little. Jerry Abiog is the co founder and chief marketing officer of Standard Insights. This company uses artificial intelligence to drive repeat buyers for businesses. In this interview, he shares tips on how companies could use AI to gain a competitive advantage, here’s what he […]

How the Democratization of AI Can Help Grow Your Business, Even During Difficult Times
Article originally appeared here. The definition of AI, in the most basic term, is getting a computer to think and act like a human. This article will highlight how AI can be your weapon to drive sustainable growth for your company when businesses are faltering at alarming rates. Currently we are ALL hunkered down, practicing […]

Maximizing Artificial Intelligence for Marketing
Courtesy: https://www.madssingers.com/ Listen to podcast Summary Jerry’s journey started 25 years ago when he first landed his steps in the corporate world. He then realized that he could do better on his own, which eventually led him to become the co-founder of Standard Insights, an AI Growth Marketing Platform. Standard Insights help businesses execute the data-driven […]

MARKETING THE INVISIBLE
How to Drive Repeat Buyers Using Artificial Intelligence – In Just 7 Minutes with Jerry Abiog “Take ownership of your data.You have to know what makes your customers tick. Analyze the recency and frequency that the customers’ purchase, as well as look at the money that each of their customers spent.’” -@SmartChoiceAI Courtesy : Tom […]

REMARKETING BASICS
Drive Top Line Growth by Selling to Your Existing Customers I’m sure you are familiar with Pareto’s 80/20 rule that nearly eight percent of your sales come from existing customers compared to 20 percent coming from new customers. Also, it is a well-known fact that it is much more expensive to acquire new customers versus […]