Our Mission
Our mission is to become the global Standard on how successful businesses prioritize and execute their customer engagement, from Insights gleaned from their data. We believe that AI as a Service is not a luxury reserved for enterprise giants. It is an imperative for every business that wants to survive and thrive in today's data-driven world.
Standard Insights empowers businesses of every size to predict what their customers will buy next, then act on that intelligence with precision marketing across every channel — all without needing an in-house data science team.
How We Started
Standard Insights came to life in 2018. It was born out of a frustration that a group of entrepreneurs couldn't shake. Everywhere they looked, businesses were sitting on goldmines of customer data but doing almost nothing with it. Most companies leaned on outdated reports and gut instinct. These founders kept asking the same question: what if AI could actually tell you what your customers are going to do next?
The real turning point came at the Outdoor Retail Show in Denver. One co-founder made the trip from Atlanta. He was armed with little more than an early prototype and a belief that smarter customer intelligence was possible. It was a bet on an idea, and it paid off. Two businesses saw enough promise to sign on as paying beta clients. That early vote of confidence changed everything. It wasn't just validation; it was proof that people were hungry for insights that actually moved the needle.
That moment in Denver quietly became the heartbeat of everything Standard Insights does. From day one, the mission has never really been about technology for its own sake. It's about helping real businesses make sense of the data they already have. It means understanding their customers more deeply, holding onto them longer, and building relationships that actually mean something. The tools are powerful. The purpose is simple: help businesses stop guessing and start knowing.
Markets change fast, and customer expectations evolve. Standard Insights ensures businesses stay ahead.
What We Believe
Your customer data tells a story.
We help you read it — and act on it.
Predicting customer behavior is not just for Amazon and Netflix.
Every business deserves that edge.
Becoming data-driven is not optional.
It is the difference between businesses that scale and those that fail.
The right technology, used correctly...
creates meaningful connections between brands and their customers — built on trust, relevance, and genuine understanding.
Meet the Team
Jerry Abiog
Jerry Abiog is the Co-Founder and Chief Marketing Officer of Standard Insights. A recognized voice in AI, data analytics, and growth marketing, Jerry brings decades of experience helping SaaS companies drive revenue through data-driven strategies. Prior to Standard Insights, he ran a marketing consultancy serving SaaS organizations across the United States. Jerry speaks regularly at industry events and universities on the future of AI, machine learning, and their applications in retail, supply chain, and marketing. He is a published writer and contributor to leading publications, including The Business Journals and the Marketing AI Institute.
Alad Manoj Peter
Manoj Alad is a highly accomplished and results-driven technology professional with a strong foundation in cybersecurity, software development, and advanced computing systems. He holds multiple industry-recognized certifications, including Certified Ethical Hacker (CEH) from EC-Council and is a trained Red Hat Linux Professional. His core competencies include Java programming, Artificial Intelligence (AI), and Machine Learning (ML), where he applies analytical thinking to design intelligent, scalable solutions. He is also highly proficient in Linux systems, network architecture, and network security.
Cathy McCorquodale
Cathy has an MBA from the University of California, Irvine (UCI) and a bachelor's degree from the University of California, Los Angeles (UCLA). She was born in Zimbabwe, and currently splits her time between Vancouver, Canada and Tampa, FL. Her experience spans five different continents including managing teams and delivering technical solutions in: Canada, India, South Africa, U.K., France, Australia, Japan, China, and the United States.
Core Values
Get 1% better every day
Embrace hard work
Learn from our mistakes
Be an asset always
Be detailed oriented
Be inquisitive
Be nice
Be a good listener
Be a team player
Be humble
Our Goal for You
Standard Insights uncovers customer motivations behind their actions. We combine advanced technology with human expertise to identify decision-driving patterns and intent. As your strategic partner—not just a vendor—we interpret data to drive results. Our insights move you from first contact to lasting loyalty, attracting ideal audiences, building genuine connections, and retaining your most valuable customers.
We believe data should drive real business growth, not sit unused in dashboards. Our outcome-focused approach delivers specific, measurable gains. By applying AI-driven insights to your goals, we identify your most profitable customers, build scalable engagement strategies, and improve every customer interaction. Whether your objective is more repeat purchases, higher customer lifetime value, or new markets, Standard Insights streamlines complexity into concrete steps that show results.
