What Is SmartChoiceAI?
SmartChoiceAI is Standard Insights' flagship AI analytics and marketing platform — built from the ground up using a proprietary technology stack that includes Java, MySQL, and Apache Mahout, powered by machine learning algorithms such as time series analysis, clustering, and pattern matching.
It is not a plugin or a wrapper on someone else's technology. It is an original AI engine designed to deliver a genuine competitive advantage.
SmartChoiceAI provides businesses with a 360-degree understanding of their customers' buying patterns, then equips them to act on that understanding with personalized, omnichannel marketing campaigns — all in a few clicks.
How It Works
Step 1: Data Ingestion
SmartChoiceAI ingests your structured, first-party data across three core categories — product data, customer data, and order data. Native integration with Shopify, WooCommerce, and BigCommerce is supported via secure API, with CSV support for all other platforms.
Step 2: Prediction Engine
Each night, SmartChoiceAI runs your data through its prediction engine. Multiple machine learning algorithms identify patterns invisible to the human eye — calculating which customers are likely to purchase, what they are likely to buy, and when.
Step 3: Actionable Campaigns
With predictions in hand, SmartChoiceAI gives you a simple campaign interface to reach the right customers with the right message at the right time via email and SMS. No marketing degree or developer required.
Core Features
Profitability Scoring
Calculates a profitability score using an RFM model. Know definitively who your highest-value customers are to protect relationships and win back lapsed buyers.
Micro-Segmentation
Automatically segments customers by geographic, demographic, psychographic, and purchase patterns for precise audience targeting.
Hyper-Personalization
Generates unique product recommendations for every individual customer based on their history and predicted next purchase.
Stock Forecasting
Predict SKU demand by day, week, or month to reduce overstock, eliminate stockouts, and empower confident purchasing decisions.
Price Estimation
Identify how customers respond to price changes to find the optimal point that maximizes both volume and margin.
Integrations
eCommerce
Shopify, WooCommerce, BigCommerce (native API integration)
ERP, POS, WMS
Additional integrations in development — contact us for current availability
CSV Upload
Supported for any platform not yet on the native integration list