This helps you target the right person, with the right product/service at the right time. We help your company become competitive in a data driven world with marketing precision using AI. Our mission is to become the global Standard on how successful businesses prioritize and execute their customer engagement from Insights gleaned from their data.
Standard Insights is built of dedicated and passionate professionals committed to helping our customers succeed. Everyone from the co-founders to the interns subscribe to Kaizen – continuous improvement, each and every day.
Vijai is a contrarian with 15+ years of entrepreneurial experience. With a proven track record of building a team of 100+ domain experts, he is driven to meet the global competition for talent and resources. Vijai started his career as a physician entrepreneur and with continued success segued as a venture capitalist with notable investments in Standard Cognition [Sc], listed by NY Times and CB Insights Research among the 50 Future Unicorns. An ambivert, he considers people as the true differentiator driving competition and cooperation while delivering maximum value to the customers. While he has hard time slowing down, he seizes every opportunity to spend time with his wife and 2 year old lab.
Balajee is the maestro that leads the technical vision and development for Standard Insights. His main super power is creating art with the code that will meet the needs of the customers. Prior to creating the SmartChoiceAI martech platform, Balajee spent 20+ years in the corporate arena in the areas of enterprise architecture and software development. When he isn’t looking for ways to improve the technological aspects of SmartChoiceAI, Balajee likes to play cricket, listen to music, and spend time with his family at the beach.
Jerry leads marketing and sales strategy for Standard Insights. His workday is comprised of evangelizing the awesomeness of the SmartChoiceAI martech solution to both current and future customers. Previously he has led growth and strategy initiatives for various start-ups. Outside of work, Jerry is fitness enthusiast, participating in actives such as jiu-jitsu, boxing, running, swimming and various other exercise activities that his ‘old-man’ body can handle. Also, likes spending time with his better half and their 3 dogs: Angus, Wibbles, and Wrangler.
Alad’s main task is the delivery of the SmartChoiceAI martech solution. He isn’t afraid to ‘get his hands dirty’ which really means ‘he codes his a$$ off’. One of his greatest strengths is that he can get an algorithm to do anything (well almost anything). In previous life, Alad spent a decade in the software development field. When he’s not locking himself in a room coding for Standard Insights, Alad likes to hang out with his wife and new baby.