Our AI As A Service (AIaaS)

We leverage raw, first-party data and turn it into derived data to help target the right person with the right product at the right time. Doing so improves customer experience, prevents indecision, and tells them what to do next. This drives sales increases the average order value, and reduces customer churn.

It’s All In The Name

Standard [stan-dard], noun, – something established by authority

Insights [in-sahyts], noun, – an understanding of relationships that helps solve a problem.

Our mission is to become the global Standard on how successful businesses prioritize and execute their customer engagement from Insights gleaned from their data.


Imagine a world where businesses can effortlessly prioritize and execute their customer engagement strategies by leveraging the power of AI as a service. At our core, we believe that this is not only possible but imperative in today’s fast-paced digital landscape. Our mission is to pioneer this transformative change and become the global standard for unlocking valuable insights from data that drive successful customer engagement. With AI as a service, companies can stay ahead of the curve, predict what customers want before they even realize it themselves, and tailor experiences that leave them feeling truly understood and valued. This isn’t just about improving bottom lines; it’s about creating meaningful connections between brands and their customers – connections built on trust, empathy, and genuine understanding. We’re excited to be at the forefront of this revolution – come join us on this journey!

This Is What Drives Us

Our Core Values

Get 1% better every day

Embrace hard work

Learn from our mistakes

Be an asset always

Be detailed oriented

Be inquisitive

Be nice

Be a good listener

Be a team player

Be humble


Our Origin Story

It all started in the mid-2010s through a serendipitous meeting of business people who were passionate about using AI to solve business problems. Soon after creating a prototype, one of the co-founders flew from Atlanta to the Outdoor Retail Show in Denver and secured two beta clients upon returning. That trip validated our ideas, and the potential AI could have in helping companies leverage their first-party data to improve revenue and operational efficiencies.

Our goal is to help current and future clients on the importance of becoming data-driven to help them know their customers better than they know themselves through a mix of technology and managed services offerings, enabling them to succeed in highly competitive business environments.


Meet Our Executives

Jerry Abiog

Jerry Abiog

CEO and Co-Founder

Prior to co-founding Standard Insights, Jerry had a consultancy that helped SaaS companies with sales and marketing initiatives. Some of his clients had successful exits.


Outside of work, Jerry is a fitness enthusiast. He participates in jiu-jitsu, boxing, running, swimming, and various other exercise activities that his ‘old-man’ body can handle. Also, he likes spending time with his better half and their 3 dogs.

Alad Manoj Peter

Alad Manoj Peter

CTO and Co-Founder

Manoj Alad is an accomplished professional with multiple certifications under his belt, including being a certified Ethical Hacker by the EC Council and a trained Redhat Linux Professional.

His expertise spans across various fields such as Java programming, Artificial Intelligence (AI), Machine Learning (ML), Linux Systems, Networks & Network Security.

Cathy McCorquodale

Cathy McCorquodale

COO and Managing Partner

Cathy has an MBA from the University of California, Irvine (UCI) and a bachelor’s degree from the University of California, Los Angeles (UCLA).

She was born in Zimbabwe, and currently splits her time between Vancouver, Canada and Tampa,FL. Her experience spans five different continents including managing teams and delivering technical solutions in: Canada, India, South Africa, U.K., France, Australia, Japan, China, and the United States.